Developing a highly efficient store deployment strategy for a market requires an optimization routine coupled with robust model formulas. The most difficult challenge is continually balancing sister store cannibalization (a generally negative impact) with increased brand awareness and associated “sister lift” within the market as you add to your store network. SPR’s models and SitePro software directly address this trade off, allowing us to efficiently grow your business with a laser focus on market share and net new sales growth.
