With today’s technology that includes Google Earth satellite pictures, street views and competitive databases combined with sophisticated desktop geographic information programs, it becomes easier to conduct store location research from the comfort of your desk. At SPR we are devoted followers of these technologies but we still believe that nothing takes the place of being on the ground looking at the real estate, driving the streets that feed the site and setting foot in your competitor’s stores.
Site Perfect Research has completed fieldwork for every one of our clients in some form or another. Our unique site characteristic evaluation procedure focuses on evaluating a site from the customer’s perspective. This often includes determining visibility, ingress and egress, access, in-center positioning, and the broader shopping options in the proximate area.
Being in the field allows the analyst to visit local governments, regional planning commissions, the chamber of commerce, the economic development office and transportation services. Often times it is the only way to meet local real estate brokers or other experts of the area you are working in. To truly understand your competitor nothing beats a visit to their facilities.
As part of our thorough evaluation of your retail concept, rest assured that Site Perfect Research looks at every angle, from the ground up.
For more information – see the Solutions – Solving The Site Characteristics Riddle section.