SPR is a market research firm specializing in site selection for retail chains. Our successful site selection programs will help you increase average store volumes, gain market share, improve customer targeting, and out-position your competition.
You face tough questions… Is this the best site, trade area, or region to serve our customers? Does our customer profile differ by Area Type and Location Type? How many stores can be supported and how can our store network be optimized in new and existing markets? What sales volume can we confidently expect to achieve? What sales cannibalization will a new store have on nearby existing stores? Our research procedures are tailored to answering these questions as they uniquely apply to your company.
We know what to measure and how to measure factors that impact location performance. This approach yields effective and accurate results. Our unique measurement techniques include the ability to consistently identify and accurately quantify key factors that impact your varying performance by location.