Analysis techniques and terms
Glossary of Market Research Terms
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Talented
Creative
We have developed some of the most important innovations in business location procedures: Area Type classification systems, shopping bias coding, secondary trade area delineation, and competitive impact measurement.
Dedicated
When engaged on a project we work tenaciously until the objectives of the research are achieved. We tend to go "above and beyond" to make sure our clients are confident in our findings and satisfied with the quality of the work product. We view our relationships in the long term perspective, knowing our extra efforts will be rewarding to all.
Focused
We are experts with a deep background in site location, not a firm that dabbles in this field as part of a larger scatter-shot "market research" program.
SPR has the experience and skills to get the job done right. While our research, tools and findings have broader application potential, we are not interested in up selling to other programs. We concentrate on what we do best!
Connected
COMPREHENSIVE LOYALTY, INC. [PARTNER]
INFOGOW [PARTNER]
PACIFIC RETAIL CONSULTING [PARTNER]
SYNERGOS [DATA RESOURCE]
DEALMAKERS MAGAZINE [RESOURCE]
BNET [RESOURCE]
CENTER FOR COMM. & ECON. DEV [RESOURCE]
GOOGLE EARTH [RESOURCE]
NAVTEQ [RESOUCE]