Specific Sites: Drill down and evaluate the merits of a location for your concept
SitePro allows you to get quick, accurate evaluations of the relative strength of any location based on a statistical model calibrated to your company’s performance patterns. You can compare multiple locations to determine which offers the best opportunity. The program generates results at any geographic level (block group, census tract, ZIP Code, etc.) so you can validate the outcome and use this information to drive target marketing efforts. The system can run in semi-automated mode or you can use your intimate knowledge of the area to manually shape trade areas and reflect dominant shopping patterns.
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Strategic Market Analysis: Improve your store networks
SitePro allows you to evaluate the effectiveness of your store network across whole markets. Observe changes to net new sales as you game the distribution of existing and/or prospective sites. You can look for infill opportunities in new markets. Or you can develop a strategic plan from scratch. The application is sufficiently robust to produce results for hundreds, even thousands, of locations in the time it takes for a coffee break.
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Increased effeciency and better results
We set the program up to reflect the influence of key drivers (variables) unique to your company’s historical performance pattern. The simplicity of this GIS application’s mapping interface with its intuitive tools and wizards allows you to work quickly and efficiently, getting projects done with confidence. You will save time and money in the field by focusing your efforts on the most productive real estate opportunities. The result –> fewer low performing units and more time for everything else.
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